Sweety Riot – Branding
Sweets, candy, confectionary and the whole tasty niche that is sweet treats, is always a difficult one to get right. This logo went through quite a few iterations, but I landed on this one!
![](https://jmlpdesigns.com/wp-content/uploads/Sweety-Riot-High-Res-Logo-1024x688.png)
After settling on this style and colour, the only request that was made was to make the hole in the ‘o’ bigger, which makes sense (originally it was a little too small).
They also needed a variant for a square logo, whether for a profile image or favicon, so that was made up too!
![](https://jmlpdesigns.com/wp-content/uploads/Sweety-Riot-Square-Logo-High-Res-1024x1024.png)
All in all, it came out quite nicely with the S and the R merging into one another. Originally we tried an overlap, but it didn’t work and merging looked much cleaner!
![](https://jmlpdesigns.com/wp-content/uploads/Sweety-Riot-Logo-Wallpaper-Compressed-scaled.webp)
![](https://jmlpdesigns.com/wp-content/uploads/Sweety-Riot-Logo-Wallpaper-Compressed-1024x576.webp)