Sweety Riot – Branding


Sweets, candy, confectionary and the whole tasty niche that is sweet treats, is always a difficult one to get right. This logo went through quite a few iterations, but I landed on this one!

After settling on this style and colour, the only request that was made was to make the hole in the ‘o’ bigger, which makes sense (originally it was a little too small).

They also needed a variant for a square logo, whether for a profile image or favicon, so that was made up too!

All in all, it came out quite nicely with the S and the R merging into one another. Originally we tried an overlap, but it didn’t work and merging looked much cleaner!